On April 10, 2026, within the framework of the National Tourism Forum and the Vietnam International Travel Mart – VITM Hanoi 2026, Mr. Tran Thanh Thai – CEO of Mekong Smile – was honorably awarded the title “Outstanding Travel Business Director 2025“. This is a proud milestone, affirming the position of Mekong Smile on the tourism map of Vietnam.
A Step Forward Affirming Leadership
The “Vietnam Outstanding Tourism Businesses and Individuals 2025” award ceremony is the most prestigious annual event organized by the Vietnam Tourism Association (VITA). The award aims to honor “captains” with innovative mindsets who have made positive contributions to the recovery and breakthrough of the national tourism industry.
Surpassing rigorous assessment rounds and strict voting procedures from the Professional Council, Mr. Tran Thanh Thai was excellently named in the category for travel leaders. This title not only recognizes management capacity but also reflects his vision in:
- Defining Cultural Identity: Developing authentic local tourism products that carry the essence of the Mekong Delta while meeting international standards.
- Green Transformation: Pioneering the application of tourism models that reduce plastic waste and preserve the ecology in the Mekong Delta region.
- Elevating Service Quality: Constantly improving customer experience through dedication and professionalism.
Sharing at the ceremony, Mr. Thai moved: “This award is the collective achievement of the Mekong Smile team – people who always love the Mekong land and yearn to bring that beauty closer to international friends.”
Spreading the Spirit of “Real Experience – Real Responsibility”
Parallel to the joy of receiving the award, from April 9 to April 13, 2026, Mekong Smile is honored to accompany the Can Tho Investment – Trade and Tourism Promotion Center to participate in VITM Hanoi 2026.
With the theme “Digital Transformation and Green Growth – Elevating Vietnam Tourism”, the event gathers more than 600 businesses from 15 countries. Here, Mekong Smile brought a “Mekong breath” to the heart of the capital with:
- Green Tourism Pioneer: Introducing a sustainable ecological tour at Cai Rang Floating Market and nature-aligned orchards. The highlight is the cleverly integrated environmental education activities, helping visitors not only sightsee but also understand and appreciate the natural value of the Mekong region.
- Building a Digital Ecosystem and Digitalizing Experiences: Introducing a synchronized digital ecosystem covering everything from booking and online payments to smart itinerary management. The comprehensive digitalization of every “touchpoint” allows visitors to interact easily, access information quickly, and enjoy absolute convenience.
- Elevating Regional Connectivity: Introducing unique inter-provincial itineraries that offer a comprehensive view of the lush beauty of the “Land of Nine Dragons,” while promoting connectivity and sustainable tourism development for the entire Mekong Delta region.
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