Mekong Smile CEO Honored as Outstanding Travel Leader at VITM Hanoi 2026

CEO of Mekong Smile, Tran Thanh Thai, holding his award at the VITM Hanoi 2026 ceremony in Vietnam
Hải Yến
Posted by: Hải Yến
Moderated by: Trần Thanh Thái
April 20, 2026 | April 20, 2026

On April 10, 2026, within the framework of the National Tourism Forum and the Vietnam International Travel Mart – VITM Hanoi 2026, Mr. Tran Thanh Thai – CEO of Mekong Smile – was honorably awarded the title “Outstanding Travel Business Director 2025“. This is a proud milestone, affirming the position of Mekong Smile on the tourism map of Vietnam.

A Step Forward Affirming Leadership

The “Vietnam Outstanding Tourism Businesses and Individuals 2025” award ceremony is the most prestigious annual event organized by the Vietnam Tourism Association (VITA). The award aims to honor “captains” with innovative mindsets who have made positive contributions to the recovery and breakthrough of the national tourism industry.

Surpassing rigorous assessment rounds and strict voting procedures from the Professional Council, Mr. Tran Thanh Thai was excellently named in the category for travel leaders. This title not only recognizes management capacity but also reflects his vision in:

  • Defining Cultural Identity: Developing authentic local tourism products that carry the essence of the Mekong Delta while meeting international standards.
  • Green Transformation: Pioneering the application of tourism models that reduce plastic waste and preserve the ecology in the Mekong Delta region.
  • Elevating Service Quality: Constantly improving customer experience through dedication and professionalism.

Sharing at the ceremony, Mr. Thai moved: “This award is the collective achievement of the Mekong Smile team – people who always love the Mekong land and yearn to bring that beauty closer to international friends.”

Spreading the Spirit of “Real Experience – Real Responsibility”

Parallel to the joy of receiving the award, from April 9 to April 13, 2026, Mekong Smile is honored to accompany the Can Tho Investment – Trade and Tourism Promotion Center to participate in VITM Hanoi 2026.

With the theme “Digital Transformation and Green Growth – Elevating Vietnam Tourism”, the event gathers more than 600 businesses from 15 countries. Here, Mekong Smile brought a “Mekong breath” to the heart of the capital with:

  • Green Tourism Pioneer: Introducing a sustainable ecological tour at Cai Rang Floating Market and nature-aligned orchards. The highlight is the cleverly integrated environmental education activities, helping visitors not only sightsee but also understand and appreciate the natural value of the Mekong region.
  • Building a Digital Ecosystem and Digitalizing Experiences: Introducing a synchronized digital ecosystem covering everything from booking and online payments to smart itinerary management. The comprehensive digitalization of every “touchpoint” allows visitors to interact easily, access information quickly, and enjoy absolute convenience.
  • Elevating Regional Connectivity: Introducing unique inter-provincial itineraries that offer a comprehensive view of the lush beauty of the “Land of Nine Dragons,” while promoting connectivity and sustainable tourism development for the entire Mekong Delta region.

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    Frequently Asked Questions (FAQ)

    How can I find the Mekong Smile booth at VITM Hanoi 2026?

    You can visit us at the Can Tho Tourism booth area, located within the Mekong Delta provinces cluster at the ICE Hanoi International Exhibition Center (91 Tran Hung Dao St.).

    How does Mekong Smile implement its “Green Tourism” commitment in tours?

    We apply strict criteria following the Travelife international certification orientation. Besides limiting single-use plastic and prioritizing low-emission transport, the company focuses on implementing ESG (Environmental, Social, and Governance) standards and the Sustainable Development Goals (SDG). Each trip aims to create livelihoods for the community and help visitors deeply understand local culture.

    How does Mekong Smile’s digital ecosystem support travelers?

    Our ecosystem combines multiple platforms for an optimized experience: A modern Website for quick booking; a convenient Mini App for loyalty point accumulation; and AI technology to personalize itineraries and respond to inquiries 24/7.

    What support policies does Mekong Smile have for travel partners (B2B)?

    We always welcome strategic cooperation opportunities with flexible agent pricing, support in providing high-quality images/video materials, and a commitment to ensuring consistent service quality for partners’ customers when they visit the Mekong region.

    How to get advice and book tours quickly after the fair?

    You can contact us directly via Hotline 1900 9165 or leave information on the online booking system at the Mekong Smile website. Our local experts will respond and advise on personalized itineraries within 30 minutes.

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