Following a journey of affirming prestige and persistent contributions to the local tourism industry, Mekong Smile was officially elected to the Executive Board of the Can Tho City Tourism Association, Term I (2026 – 2031). The event took place during the Congress on March 26, 2026, at the My Khanh Ethical Tourism Village, marking a significant milestone in elevating the brand and fulfilling the mission of creating value for tourism in the “Tay Do” (Mekong Capital) region.
The 1st Congress of the Can Tho City Tourism Association (2026 – 2031)
The 1st Congress of the Can Tho City Tourism Association (2026 – 2031) is a particularly important socio-political-professional event, attracting the attention of the City People’s Committee leaders, representatives of the Vietnam Tourism Association, and more than 200 members who are leading travel, accommodation, and service enterprises.
With the theme “Enhancing Connectivity – Towards Sustainable Development,” the Congress established a strategic roadmap to turn Can Tho into the core tourism hub of the Mekong Delta. Key objectives include diversifying specific tourism products, implementing digital transformation in destination management, and standardizing service quality according to international standards.

Mekong Smile: Affirming Internal Strength and Trust
Passing through rigorous election procedures, Mekong Smile received absolute trust from the Congress to take on key positions in the Association’s leadership apparatus.
The event recorded a proud milestone when Mr. Tran Thanh Thai – Director of Mekong Smile Travel Company was officially trusted and elected to dual roles:
- Chairman of the Travel Association – Directly under the Executive Board of the Can Tho City Tourism Association.
- Member of the Executive Committee of the Vietnam Society of Travel Agents (VISTA) – Vietnam Tourism Association for the 2026 – 2031 term.
The participation of Mekong Smile’s representative in the highest executive body of the local and national tourism industry is a testament to the unit’s management capacity and passion. This is the result of a long process of unremitting efforts in building a professional, friendly, and identity-rich image of Mekong Delta tourism in the hearts of domestic and international tourists.

New Mission in Elevating the Status of Tay Do Tourism
Facing new opportunities, Mekong Smile identifies its role in the Executive Board not only as an honor but also as a great responsibility toward the business community and the socio-economic development of the city.
Mekong Smile is committed to pioneering innovation, developing deep-experience tourism products that closely link traditional culture with modern trends. We aim to provide journeys where visitors truly touch the soul of the Mekong region.
In the 2026 – 2031 term, as the head of the Travel Association, Mekong Smile will strive to build a connection network among the city’s travel agencies, creating a collective strength to compete fairly on the global tourism map, contributing to making Can Tho a “must-visit” destination in Vietnam.
Top Journeys Defining Mekong Smile’s Position
The trust of the tourism community for Mekong Smile is built on a foundation of quality tourism products, characterized by creativity and a deep understanding of the river culture:
Frequently Asked Questions (FAQs)
What position was Mekong Smile elected to in the Can Tho Tourism Association?
Mekong Smile’s representative – Mr. Tran Thanh Thai – was trusted to hold the role of Chairman of the Travel Association under the Executive Board of the Can Tho City Tourism Association for the 2026–2031 term.
What is the significance of Mekong Smile joining the Executive Board?
Joining the Executive Board is not only a recognition of prestige but also demonstrates a leading role in connecting businesses and promoting sustainable tourism development in Can Tho.
What will Mekong Smile contribute to the tourism industry in the new term?
In the 2026–2031 term, Mekong Smile aims to develop deep-experience tourism products, strengthen travel connections, and apply digital transformation to improve service quality across the industry.
Why did Mekong Smile receive high trust from the Congress?
Mekong Smile has built its reputation through quality tourism products, deep understanding of Western Vietnamese culture, and a commitment to sustainable development, thereby gaining trust from the tourism business community.
How does this event affect tourists?
Mekong Smile’s participation in the Executive Board will contribute to improving service quality and creating more attractive tourism products, bringing a better experience for both domestic and international tourists.
