On the morning of June 4, 2025, in the heart of Can Tho, Mekong Smile proudly joined with valued partners including Wink Hotel Can Tho, Ben Thanh Tourist, and My Khanh Tourist Village to launch a meaningful green cycling in Can Tho.

A Journey Spreading Green Smiles
In the atmosphere celebrating Wink Hotel Can Tho’s birthday and in support of World Environment Day, the Mekong Smile team stood with leading tourism organizations like Ben Thanh Tourist and My Khanh Tourist Village. Together, we embarked on a meaningful environmental cycling journey—a trip measured not by speed, but by the values we spread.
For us at Mekong Smile, this was more than just a sporting activity. It was a declaration, a living symbol of the values we always pursue: a smile is only truly complete when it’s nurtured from a sustainable environment.
This journey offered us the opportunity to transform our commitments to responsible tourism into concrete action. Each wheel rotation on the alluvial soil carried not only the sweat of our efforts but also our deep love for the river-crossed Mekong Delta and our promise for a sustainable tourism future.

A Meaningful 27km Green Cycling in Can Tho
The carefully selected 27km route connected Can Tho’s historical, cultural, and everyday life values. Starting from the city center, the group rolled through the familiar Ninh Kieu Wharf, circled the historic Lo Vong Cung roads, and reached Cai Rang Floating Market—the heart of Mekong Delta river culture. The image of cyclists with radiant smiles moving through traditional market areas created an intriguing intersection between traditional beauty and modern spirit.
The journey’s final destination was the lush green space of My Khanh Tourist Village. Carrying tranquility and fresh green energy, the group rolled back through Can Tho’s main roads to complete the final leg before stopping at WINK Hotel Can Tho.
Throughout the 27km journey, what resonated most deeply wasn’t the fatigue, but the atmosphere of unity. The words of encouragement, shared smiles, and supportive pats on the back transformed the trip into a true journey.

Beyond an Event: The Philosophy of a Green Enterprise
From Mekong Smile to Green Smile
Since its inception, the name “Mekong Smile” has carried a mission. It’s not just the satisfied smile of tourists after each quality experience. It’s also the hospitable, genuine, and warm smile of local people that visitors have the chance to encounter, and the smile when witnessing the unique cultural values and abundant natural landscapes of the entire Mekong Delta.
However, we soon realized that all those smiles cannot be complete and lasting without a fundamental element: a sustainable environment. Mekong Smile must be linked with “Green Smile”—the happy smile of a respected Mekong Delta ecosystem, the peaceful smile of a community living in harmony with nature.

Social Responsibility of a Tourism Enterprise
As a company operating in the tourism industry, we deeply understand the two-way relationship between us and the Mekong Delta. Tourism brings opportunities for economic development and local cultural life, but it’s also an industry that creates significant pressure on the Mekong Delta environment.
Therefore, Mekong Smile defines social responsibility not as a choice, but as an imperative. We must be partners, creators, and guardians of these values: development goes with conservation. Every tour and service we provide is carefully considered for its impact on the environment and community.
The environmental cycling journey is clear evidence of this commitment: we’re willing to invest time, resources, and dedication into activities that don’t directly generate economic profit but cultivate sustainable values for the future.

The Power of Partnership – Toward a Common Destination
The journey of spreading Green Smiles couldn’t be complete without like-minded companions. Mekong Smile extends our deepest and most sincere thanks to the organizations that joined us in creating this meaningful weekend: Wink Hotel Can Tho—our dynamic and modern friend; Ben Thanh Tourist and My Khanh Tourist Village—our partners who are always dedicated to local cultural values.
This event is the clearest proof that Can Tho’s tourism business community can together create outstanding values. When we all look in the same direction, the power of unity creates a destination that’s not only attractive to tourists but also sustainable and rich in identity.
We also respectfully thank the support and facilitation of local government agencies, as government consensus is the solid foundation for all community-oriented activities.

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