Smile Guide Day 2026: Sowing values, guiding the future

Nguyen Huu Tinh (Arthur)
Moderated by: Trần Thanh Thái
October 30, 2026 | October 30, 2026

Mekong Smile’s 9th Tour Guide Day, Smile Guide Day 2026, brought together tour guides, colleagues and partners for a day of appreciation, meaningful conversations and shared memories.

Mekong Smile team members and event participants gather for a group photo outside the company office.
A group photo outside the Mekong Smile office during Smile Guide Day 2026.

Under the theme “Sowing values, guiding the future”, the event was an opportunity to recognize the dedication of tour guides who have accompanied Mekong Smile throughout its journey.

Participants add colorful leaves to a tree artwork during the Smile Guide Day 2026 event.
Participants contribute to a symbolic tree artwork inspired by the event’s theme, “Sowing values, guiding the future.”

Celebrating the people behind every journey

Tour guides do more than introduce destinations. They connect travelers with local people, traditions and everyday life, helping create experiences that go beyond sightseeing.

During the event, Mekong Smile shared its vision for developing more authentic, locally rooted travel experiences, with tour guides playing an important role in bringing these values to visitors.

Three speakers address participants during the Smile Guide Day 2026 gathering.
Speakers share messages and perspectives during the Smile Guide Day 2026 program.

The day featured lively water activities at Cantho Eco Resort, shared meals, recognition moments, performances and conversations among participants. Together, these activities created opportunities to reconnect, exchange experiences and strengthen relationships.

Smile Guide Day 2026 participants take part in speeches and a recognition moment on stage.
Moments of appreciation, recognition and sharing during the celebration.

Continuing the journey together

Smile Guide Day 2026 participants pose together in a garden surrounded by greenery.
Participants share a memorable moment together during the outdoor activities.

Mekong Smile sincerely thanks all participating tour guides for their time, dedication and continued companionship. Special appreciation also goes to Cantho Eco Resort and the event sponsors for their support in making the celebration possible.

Smile Guide Day 2026 participants enjoy outdoor water activities at Cantho Eco Resort.
Participants enjoy lively water activities at Cantho Eco Resort, bringing energy and laughter to Smile Guide Day 2026.

Although Smile Guide Day 2026 has come to an end, the journey of sharing local values continues. Mekong Smile looks forward to working alongside its tour guide community to bring more meaningful travel experiences to visitors in the years ahead.

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