On September 14, 2026, Mr. Tran Thanh Thai, Director of Mekong Smile, represented the company at the Japan Incentive Tourism Promotion Workshop 2026 in Can Tho City.
The workshop was organized by the Japan National Tourism Organization (JNTO) Vietnam Office and brought together tourism businesses from Vietnam and Japan for information exchange and industry networking.
Learning About Japan’s Incentive Travel Products
During the workshop, Mekong Smile had the opportunity to learn more about Japan’s tourism market and travel products for incentive groups.
The program introduced experiences related to Japanese culture, cuisine, team-building activities and destinations suitable for incentive travel.
For Mekong Smile, the workshop provided useful information about products designed for corporate groups and incentive travelers, as well as current approaches to developing this travel segment.
Meeting and Exchanging with Tourism Businesses
The event also gave participating businesses an opportunity to meet, exchange information and introduce tourism products.
For Mekong Smile, attending the workshop was a chance to connect with tourism businesses from Japan and learn more about potential areas of cooperation.
Direct exchanges at industry events also provide useful perspectives on the needs of different travel markets and traveler groups.
Continuing Connections with the Japanese Market
Mekong Smile hopes to continue exchanging information and building connections with tourism businesses from Japan, particularly in areas related to group travel, corporate travel and incentive programs.
Participation in the Japan Incentive Tourism Promotion Workshop 2026 was a useful opportunity for the company to learn more about the Japanese tourism market and maintain connections within the tourism industry.
