On February 4, 2026, Mekong Smile officially brought the “Tet of Love” journey to the people of My Tu District, Soc Trang Province. This practical activity aims to share the warmth of kinship, helping disadvantaged lives alleviate their worries to welcome a more complete and peaceful Lunar New Year.
Comes from the Heart: Happiness is Sharing
The “Tet of Love 2026” campaign is not merely about material gifts; it is a sincere commitment from the Mekong Smile team to accompany community development. The key objectives of this campaign include:
- Gifting 46 Practical Packages: Sent to households and Buddhists facing difficult circumstances in My Tu District, Soc Trang, providing them with better conditions to celebrate the Spring festival.
- Warming the Lives of the Lonely Elderly: Prioritizing support for the elderly without support and families with unstable incomes, reducing the burden of daily necessities during the year-end days.
- Spreading Humanistic Values from the Heart: Realizing the philosophy of “Business with Kindness,” Mekong Smile constantly strives to contribute to local prosperity and create positive values, affirming the stance of an organization that always cares and acts for the smiles of the people on our homeland.
“We believe that true business is a dedicated journey to spread kindness. The ultimate goal of this trip is to light the fire of hope and faith in good things for the people of My Tu, because Spring is only truly complete when happy smiles are present everywhere.” – Mr. Tran Thanh Thai, CEO of Mekong Smile.
A Silent Journey from the Survey Stage
To ensure each gift is given to the right person at the right time, the Mekong Smile team began careful preparations more than a month before departure (since early January 2026). We spent significant time coordinating closely with local authorities and temples in Soc Trang to conduct actual surveys of each circumstance.
The list of 46 beneficiaries in My Loi A Hamlet and surrounding areas has been thoroughly verified over the past month. Every bag of rice, pack of cakes, or lucky money envelopes were selected and packed with the hearts of our staff, sending hopes for a more prosperous New Year for the locals.
February 4, 2026: The “Spring of Sharing” Journey
On the morning of February 4, 2026, Mekong Smile collaborated with TATA Travel, generous benefactors, and the My Tu Commune Youth Union to organize a visit and Tet gift-giving activity for underprivileged families.
The team’s uniforms blended with the blue volunteer shirts of the My Tu Commune Youth Union created a warm scene at the gathering point starting at 08:30 AM. Radiant smiles and firm handshakes symbolizing solidarity kicked off a truly meaningful day.
Hand-delivered Gifts, Filled with Sincerity
Small gifts filled with love were warmly handed over to the people and Buddhists by company representatives and partners right at the gathering point. In the bustling atmosphere of the days leading up to Tet, we witnessed the emotion and excitement clearly on everyone’s faces through health inquiries and simple, heartfelt stories.
The gifts given are not only about support but also a wish for peace, hoping every family has a more complete Tet. The sparkling eyes of the elderly and the hospitality of the people of My Tu created moments that were deeply moving. This is the true meaning of the journey – spreading the spirit of connection, empathy, and ensuring no one is left behind during the Tet reunion.
Accompanying the Community – A Sustainable Mission
The 2026 charity activity in Soc Trang once again affirms Mekong Smile’s business philosophy associated with social responsibility. We believe that a sustainable business must be one that knows how to share and has a close bond with the local community.
Through this journey, Mekong Smile hopes to spread the spirit of Connection – Sharing – Accompaniment, building trust and brand affection among customers and partners. Your support is the great motivation for us to continue carrying out many more meaningful journeys in the future.
New Year Wishes from Mekong Smile
On the occasion of the 2026 Lunar New Year, Mekong Smile would like to send our deepest gratitude to the local authorities, partners, and generous benefactors who joined hands to create such a humanistic journey. We wish all the people in My Tu District, Soc Trang, and our customers and partners across the country a New Year of Prosperity – Success – Best Wishes. May smiles always be on everyone’s lips, so that Spring is always warm and joyful.
Frequently Asked Questions
Who are the gift recipients in the Tet of Love 2026 campaign?
In this campaign, Mekong Smile focuses on supporting 46 households in difficult circumstances and underprivileged Buddhists in My Loi A Hamlet, My Tu Commune, Soc Trang Province, especially the lonely elderly and poor households with unstable incomes.
How did the preparation and field survey process of Mekong Smile take place?
The Mekong Smile team spent over a month directly surveying the site and working closely with local authorities and the My Tu Commune Youth Union to ensure transparency, fairness, and that gifts reached the right recipients.
Which partners joined the charity journey with Mekong Smile?
Beside the Mekong Smile team, the journey also had the companionship of TATA Travel, generous benefactors, and the enthusiastic coordination support from the My Tu Commune Youth Union.
How can the community participate in Mekong Smile’s next CSR activities?
Partners and customers can update information about the latest charity campaigns on the official website or fanpage of Mekong Smile to join us in spreading more positive values.
