Can Tho, November 3, 2025 – Mekong Smile conducted a significant survey trip to Soc Trang (a province within the Can Tho–Mekong Delta key economic zone) to connect with businesses and explore potential tourist destinations. Concurrently, Mr. Tran Thanh Thai, CEO of Mekong Smile Company, attended the Opening Ceremony of the 2025 Ok Om Bok Festival alongside the leadership of Can Tho City, reaffirming the company’s commitment to developing local and cultural tourism.

Survey Trip Expands Mekong Delta Tourism Network
This latest business trip marks a crucial step in Mekong Smile’s strategy to expand and develop its tourism products. The delegation directly surveyed potential destinations in Soc Trang, gaining insight into the province’s signature tourism products and opportunities for cooperation with local businesses.
Soc Trang, a land rich in Khmer cultural identity, with its ancient pagodas, traditional festivals, and distinct cuisine, is emerging as an attractive destination for visitors seeking to discover the diverse cultural beauty of the Mekong Delta region.

Attending the Opening of the 2025 Ok Om Bok Festival
One of the highlights of the trip was Director Tran Thanh Thai’s participation in the opening ceremony of the 2025 Ok Om Bok Festival. This is the largest traditional festival of the Khmer people throughout the year, held on the 15th day of the 10th lunar month, marking the change of season and honoring the Moon God.
The festival is not only an occasion for the Khmer community to showcase their unique cultural identity but also a valuable opportunity to promote Soc Trang tourism to domestic and international visitors. The presence of a Mekong Smile representative alongside Can Tho City leaders demonstrates their shared interest and close cooperation in developing tourism across the Mekong Delta region.

Connecting and Cooperating for Sustainable Tourism Development
This survey trip was not merely about exploring new destinations; it was also an opportunity for Mekong Smile to:
- Establish partnerships with tourism businesses in Soc Trang.
- Research and develop distinctive cultural tour packages.
- Create more appealing choices for both domestic and international tourists.
- Contribute to the sustainable development of tourism in the Mekong Delta region.
With over eight years of experience in the travel and tourism industry, Mekong Smile consistently aims to provide visitors with authentic and meaningful cultural experiences, while simultaneously helping to preserve and promote the traditional cultural values of each region.
In addition to this event, Mekong Smile also participated in the ITE HCMC 2025 Fair to connect heritage journeys with international businesses.
Looking Ahead
The survey trip to Soc Trang is the beginning of many future cooperation plans. Mekong Smile is committed to continuing the expansion of its partner network, diversifying its tourism products, and offering deep-dive discovery journeys focused on the culture, people, and nature of the Mekong Delta.

Frequently Asked Questions (FAQ)
When does the Ok Om Bok Festival – Ngo Boat Race take place?
The festival typically takes place on the 15th day of the 10th lunar month every year (around November in the solar calendar). It is the largest traditional festival of the Khmer people in Soc Trang.
Does Mekong Smile organize tours to Soc Trang?
Yes, we do. We have several value-for-money Can Tho – Soc Trang 1-Day Tours available and are continuously developing more unique Khmer cultural experience tours in Soc Trang. Please contact us for more detailed information.
What is the best time of year to visit Soc Trang?
The ideal time is from October to December (festival season) or January to April (cooler weather). October–November (lunar calendar) is especially attractive due to the Ooc Om Boc festival. Find out more details with our Soc Trang Travel Guide.
What are the prominent attractions in Soc Trang?
Key sights include the Dat Pagoda (ancient Khmer temple), the Bat Pagoda (Chùa Dơi), the Khmer Museum, traditional craft villages, and the unique cultural festivals of the Khmer people.
Can the Soc Trang tour be combined with other destinations?
Yes. Soc Trang combines well with the most famous destinations in Can Tho and Bac Lieu in the Can Tho – Soc Trang – Bac Lieu 1-Day Tour offered by Mekong Smile.
Where can I find more information about the Ok Om Bok Festival Opening Day?
You can find more information on the following news sources:
