Can Tho, November 8, 2025 marks a significant milestone in the sustainable development journey of Vietnam’s tourism industry as Mekong Smile officially signed a Strategic Cooperation Agreement with Tatinta Corporation—a pioneering partner in reshaping the next-generation travel experience.
Tatinta – Leading the New Era of Travel Trends
Pioneering Position in Vietnam’s Tourism Industry
Tatinta Corporation is more than just a typical travel platform. It is a strategic partner revolutionizing how people perceive and experience tourism in Vietnam and the region. As the nation’s leading well-being and knowledge tourism platform, Tatinta is reshaping the travel landscape with breakthrough thinking and advanced technology.
The highlight of this breakthrough is the newly launched “Beyond Journeys” 2.0 version and the “Trawell” (Travel + Well-being) model—an entirely new concept in Vietnam’s tourism sector. Trawell is not merely a combination of two words but a comprehensive travel philosophy: Tourism – Wellness – Knowledge Enhancement blended into a single journey.
Human x Hybrid Technology – The Core Difference
Unlike traditional platforms that solely focus on booking flights and tours, Tatinta applies its unique Human x Hybrid technology to create an integrated tourism ecosystem. This technology seamlessly connects four pillars: travel experience, medical care, knowledge acquisition, and sustainable shopping—all within one platform.
Tatinta’s “Trawell” goes beyond just traveling and sightseeing. It is a journey that helps tourists feel with their hearts, learn from every destination, and heal from the stresses of daily life. Every trip becomes an opportunity for travelers to rediscover themselves and connect deeply with themselves, people, and nature.
Mekong Smile Joins Hands to Build Sustainable Travel Experiences
The decision to cooperate with Tatinta is not a random step but a clear testament to Mekong Smile’s long-term strategic vision for promoting sustainable tourism and meaningful experiences.
From Tourism Products to Comprehensive Transformation Experiences
Throughout its 8-year development journey, Mekong Smile has always believed that tourism is not just leisure but a means for people to connect, learn, and grow. The partnership with Tatinta is a strategic step to realize this vision.
Through the Tatinta platform, Mekong Smile’s Mekong Delta tours will be elevated from ordinary trips into comprehensive transformation journeys. Visitors will not only visit the charming waterways, bustling floating markets, or fruit-laden orchards but will also:
- Care for physical and mental well-being through relaxing activities in nature, and experiencing authentic Mekong Delta cuisine using local ingredients.
- Enhance knowledge about the culture, history, and ecology of the Mekong Delta through interaction with communities, artisans, and experts.
- Strengthen community connection through cultural activities, exchanges, and contributions to responsible tourism.
Expanding to International Reach
Mekong Smile’s strategic vision does not stop at improving the tourist experience but also aims for a larger goal: to bring the Vietnamese tourism brand in general, and the Mekong Delta tourism in particular, to the world.
The cooperation with Tatinta opens an intelligent digital pathway for Mekong Smile’s tourism products. Through the advanced technology platform, Mekong Delta tours will be introduced to a wider international audience in the most modern, professional, and accessible way.
Content in the Journey of Partnership to Take Vietnam to the World
Within the framework of the strategic cooperation, Mekong Smile and Tatinta will jointly develop and promote unique tourism products:
Mekong Delta Tours rich in cultural identity, where visitors will experience:
- The characteristic river life through Cai Rang floating market and traditional craft villages.
- Healing cuisine from rustic dishes prepared with fresh local ingredients.
- Folk arts through Đờn Ca Tài Tử (Southern amateur music), classical opera (Hát Bội), and traditional craft villages.
- Relaxation by the riverbanks, in orchards, amidst clean natural surroundings.
Knowledge acquisition programs, including:
- Traditional cooking classes with local chefs.
- Programs exploring the ecology of the Mekong Delta waterways.
- Cultural exchange with local communities.
Comprehensive well-being experiences:
- Nature-based relaxation therapies: fish massage, duck massage, etc.
- Physical activities suitable for the riverine terrain.
Both brands co-create cultural, wellness, and knowledge-based tourism products to elevate Vietnam globally
Strategic Significance of This Partnership
The collaboration between Mekong Smile and Tatinta brings benefits not only to the two parties but also creates immense value for the Vietnamese tourism industry:
- Enhancing Digital Transformation Capacity: This partnership lays the foundation for the comprehensive digitization of Mekong Delta tourism products, boosting the competitiveness of Vietnam’s tourism industry in the 4.0 technology era.
- Aligning with Global Trends: Integrating Mekong Delta tourism products into the “Trawell” ecosystem helps Vietnamese tourism harmonize with the global trend, where travelers increasingly seek meaningful experiences tied to health and knowledge.
- Expanding International Cooperation: Through the Tatinta platform, the image of Vietnamese people and culture will be widely promoted to international visitors, creating opportunities for cooperation with partners worldwide.
- Promoting Sustainable Tourism: This cooperation affirms the commitment of both parties to develop responsible tourism, respecting the environment, preserving culture, and bringing real benefits to local communities.
“We Trawell the World” – The Shared Vision of Both Brands
“We Trawell the world — not just to see places, but to feel, to learn, and to heal.”
This quote is not just Tatinta’s slogan but also the spirit that Mekong Smile always strives for. Every journey is designed not only to be beautiful in scenery but also to deeply touch emotions, expand knowledge, and heal the soul.
For Mekong Smile, success is not measured by the number of guests but by the number of hearts touched, the souls that find peace, and the meaningful connections created between people, and between people and nature.
The strategic cooperation between Mekong Smile and Tatinta is proof of a new tourism future – where every trip is not just an experience, but a transformational journey, bringing sustainable value to tourists, the community, and the environment.
Frequently Asked Questions (FAQ)
What is Tatinta?
Tatinta Corporation is Vietnam’s leading well-being and knowledge tourism platform, pioneering the “Trawell” (Travel + Well-being) model—combining travel, wellness, and knowledge enhancement within a single ecosystem.
What benefits does the partnership between Mekong Smile and Tatinta bring to tourists?
Tourists will experience Mekong Delta tours in a new style: not just sightseeing but also receiving wellness care, learning about culture, and connecting with local communities in a deep and meaningful way.
How is “Trawell” different from conventional tourism?
“Trawell” goes beyond traveling and sightseeing, focusing on three core pillars: feel, learn, and heal. Every journey is designed to bring comprehensive value to both physical and mental well-being.
What makes Mekong Smile’s Mekong Delta tours special after partnering with Tatinta?
The tours will combine authentic local cultural experiences with wellness activities (relaxation, healing cuisine) and educational programs (agricultural workshops, traditional cooking, cultural exchange).
What is the significance of the cooperation between Mekong Smile and Tatinta for Vietnam’s tourism industry?
This is an important step in the digital transformation of the tourism sector, helping Vietnam’s tourism products align with global trends and effectively reach international visitors.
How can I book a tour through the Tatinta platform?
Tourists can access the Tatinta 2.0 “Beyond Journeys” platform to explore and book Mekong Smile’s Mekong Delta tours, complete with detailed information on experience, wellness, and knowledge.
Does the cooperation between Mekong Smile and Tatinta promote sustainable tourism?
Yes. Mekong Smile and Tatinta are committed to developing responsible tourism, respecting the environment, preserving culture, and bringing real benefits to local communities.
