The 19th Ho Chi Minh City International Travel Expo (ITE HCMC 2025) officially opened from September 4-6, 2025, at the Saigon Exhibition and Convention Center (SECC) under the theme “Sustainable Tourism – Vibrant Experiences.” Among over 520 participating travel businesses, Mekong Smile – the leading travel brand in the Mekong Delta – made a distinctive impression with unique Mekong Delta experiences and a strong commitment to sustainable development.

Mekong Smile – Pioneering Travel Brand in the Mekong Delta
Mekong Smile is more than just a travel company – we’re a trusted companion bringing authentic experiences to the Mekong Delta. With our inspiring slogan “See Miracle in Life Everyday”, we ignite the spirit of exploration, freedom of choice, and discovery of new horizons for travelers.
Established in 2017 and headquartered at 5 Tran Van Hoai Street, Ninh Kieu Ward, Can Tho City, Mekong Smile has continuously strengthened its position with the mission of “Delivering Perfect Customer Experiences.”
We take pride in our extensive partner network spanning:
- Agency for 5 domestic airlines and 54 international carriers flying to Vietnam
- Level 1 agent for 5 major ferry operators: Phu Quoc Express, Superdong, Mai Linh Express, Hoa Binh Express, Greenlines DP
- Trusted partner of leading DMCs including Apex Japan, Apex Vietnam, DTH Travel, Discover East, ChaoAsiaTravel

Authentic Experiences at Our ITE HCMC 2025 Booth
At our booth during ITE HCMC 2025, visitors and partners had the opportunity to discover the most distinctive tourism products of the Mekong Delta waterways:
Signature Mekong Tours
Our Mekong Delta Tours – flagship products offering complete cultural immersion:
- Cai Rang Floating Market: A unique cultural space with hundreds of boats laden with fresh produce, where you can enjoy breakfast on the water with steaming hu tieu noodles and rich coffee
- Con Son Islet: Experience peaceful rural life with fewer than 100 households, exploring traditional craft villages
- “Cây Bẹo” Culture: Discover the unique trading method of floating markets through the system of bamboo poles displaying fruits for sale

About Mekong Smile
Dedicated to the international market, Mekong Smile has consistently received awards from Tripadvisor since 2019 and earned high praise from international guests for:
- Delivering immersive “experiential journeys” rather than mere sightseeing
- Deep connections with Mekong culture, people, and nature
- Outstanding service with experienced tour guides
Find us on TripAdvisor: Mekong Smile’s Tripadvisor
Diverse Service Ecosystem
Beyond tours, Mekong Smile offers thousands of other travel services in our ecosystem, including:
- Flight and high-speed ferry tickets through our Vere.me platform
- All-inclusive hotel and resort packages
- MICE services for corporate clients
- Customized tours
Opening Thousands of Connection Opportunities at ITE HCMC 2025
Our participation in ITE HCMC 2025 opened golden opportunities:
- Connecting with 250 premium buyers from 32 countries
- Introducing Mekong Delta tourism products to over 26,000 visitors
- Participating in professional business networking activities
ITE HCMC 2025 marked the first time three major streams – tourism, commerce, and international integration – were connected in a synchronized event series, creating conditions for Mekong Smile to:
- Expand our international partner network with major global brands
- Learn and update ourselves on new international tourism trends
- Exchange experiences with leading domestic and international enterprises

Contributing to Vietnam Tourism
With the spirit of “Love for the Mekong Delta,” Mekong Smile proudly contributes to the development of our homeland through:
Promoting Vietnam’s Tourism Image: We don’t just introduce the unique beauty of the Mekong Delta to international travelers – we build a positive image of Vietnamese tourism as a friendly and sustainable destination. Every tour and service carries the mission of elevating Vietnam’s tourism to the world, affirming that the Mekong Delta is rich not only in landscapes but also in culture and people.
Applying Modern Technology for Sustainable Development: In the digital age, Mekong Smile pioneers in applying advanced technology to tour and service management, from online booking systems to smart customer management. With innovative thinking, we continuously research to create unique, highly experiential tourism products, focusing on long-term goals and sustainable development rather than chasing short-term metrics.

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Mekong Smile™ brings the vibrant living heritage of Vietnam’s Mekong Delta to life through transformative cultural journeys and sustainable tourism practices.
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Frequently Asked Questions (FAQ)
Did Mekong Smile participate in ITE HCMC 2025?
Yes, Mekong Smile participated in the 19th Ho Chi Minh City International Travel Expo (ITE HCMC 2025) held from September 4-6, 2025, at the Saigon Exhibition and Convention Center (SECC).
What signature tours does Mekong Smile offer in Can Tho?
- Can Tho City Tour: Experience the essence of Can Tho in one day, from the bustling Cai Rang Floating Market to the ancient Binh Thuy House and the peaceful Con Son Islet
- Con Son Land Tour: Immerse yourself in peaceful orchard life at Con Son Islet with engaging rural activities
Does Mekong Smile serve international guests?
Yes, we’ve developed the Mekong Smile brand specifically for international guests, with fluent English-speaking guides and tour products designed for foreign visitors.
Does the company commit to sustainable tourism?
Absolutely. Mekong Smile is strongly committed to sustainable tourism through reducing single-use plastics, supporting local communities, and preserving traditional craft village culture.
How can I book tours with Mekong Smile?
You can book tours through the Mekong Smile website, call hotline +84 774 839 16, or visit our office at 5 Tran Van Hoai Street, Ninh Kieu Ward, Can Tho City.
Does Mekong Smile provide flight ticket services?
Yes, we are an agent for 5 domestic airlines and 54 international carriers, providing flight and high-speed ferry booking services through our Vere.me platform at competitive prices.
