On the 14th day of the first lunar month, Mekong Smile was honored to organize a special journey to participate in the Tong Phong Festival in Can Tho. The event featured the presence of representatives from the Can Tho City People’s Committee, the Department of Culture, Sports and Tourism, and local businesses, reaffirming a shared commitment to connecting tourism development with heritage preservation.
Tong Phong – A Sacred Spiritual Rite of the River Region
The Tong Phong Festival (also known as Tong On or Tong Gio) is held annually at the Xom Chai Lady Temple (Hung Phu Ward, Cai Rang District). This long-standing folk ritual carries profound meanings:
- “Tong” (Send-off): Warding off the misfortunes and diseases of the old year.
- Prayer: Wishing for a new year of favorable weather, national prosperity, and peace for every household.

A Vibrant Festive Atmosphere on the Hau River
Amidst the rhythmic sound of lion dance drums, the delegation performed a solemn ritual at the Temple and joined the procession to escort the “Tong On” boat to the river. The Hau River landscape became exceptionally lively with:
- Bustling Boat Processions: Dozens of vessels followed one another, creating a scene unique to the Mekong Delta.
- Community Interaction: Laughter and energetic “water splashing” rituals—a traditional blessing—strengthened the bond between authorities, businesses, and local residents.
Mekong Smile’s Mission: Preserving and Promoting Vietnamese Culture
By organizing this journey, Mekong Smile reaffirms its vital role in preserving and promoting the cultural values of Vietnam:
- Preserving Original Values: Collaborating with local authorities to maintain the traditional cultural space, ensuring the rituals remain solemn, authentic, and free from over-commercialization.
- A Bridge to Heritage: Acting as a “storyteller” to vividly convey the humanistic meaning of the festival to visitors, helping heritage “stay alive” in the public heart.
- Promoting Sustainable Tourism: Leveraging the strength of tourism to radiate national pride and introduce the gentle lifestyle of Mekong residents to international friends and younger generations.
“Culture is the beating heart of every journey we create throughout 9 years of operation. At Mekong Smile, we believe that tourism must go hand-in-hand with the responsibility of honoring and protecting our roots.” – Mr. Tran Thanh Thai, CEO of Mekong Smile.
Frequently Asked Questions (FAQ)
Can tourists directly participate in the water-splashing ritual?
Absolutely. This is a community activity meant to share blessings. When traveling with Mekong Smile, we provide necessary equipment and guide you on how to participate safely and respectfully while still enjoying the festive fun.
Is the Tong Phong Festival only held in Can Tho?
While it is celebrated in various parts of the Mekong Delta, the festival at Xom Chai (Can Tho) is among the largest and most unique. Mekong Smile, as a local travel expert, possesses deep knowledge of the specific timing and rituals here to provide the best support for our guests.
How can I register for similar cultural tours with Mekong Smile?
You can follow the schedule of annual festivals (such as Tong Phong, Ky Yen, or Khmer festivals) on our official website. Mekong Smile specializes in designing in-depth cultural itineraries for both groups and individual travelers.
